It may have taken 54 years to set foot in north India, but south India's Manipal Health Systems has finally dived into the thick of action and announced two hospitals in Delhi with the promise of many more spread across the region. However, the big challenge facing the company that operates 17 hospitals in the south will be competition from existing, well-established hospital chains such as Fortis, Max or even Apollo that entered north a while ago.
The calender aims to boost fashion and tourism in India.
LG, Samsung have put their stamp of leadership on the electronic goods market with good customer care & high-end technology.
Despite news of the private equity in the domestic healthcare and pharma industry touching almost Rs 40 crore (Rs 40 million) in the first nine months of the year, PE firms are not exactly bullish about investing in the pharma industry alone. In fact, a closer look at the investments reveals that a larger part of the money is being flown into healthcare delivery systems like hospital chains and not in pharma companies.
The design, material and technology used in a green building is such that not only does it conserve energy, it recycles the used energy wherever possible and also creates energy out of the waste. Be it a water treatment plant, a sewage plant, green lighting or using FSC certified wood that comes from sustainable forests, a green building is constantly in search of new methods of environmental conservation.
When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
They are known to have introduced northern India to luxury cars. But now the British Motor Car Company (BMC) is playing an active role in the country's fitness movement.
But, the process patent that existed previously had already allowed for a huge number of cheaper generics. Even so, within two months, Pfizer's Viagra had exceeded its own expectations by capturing 1.8 per cent of the market, worth around Rs 80 crore (Rs 800 million). It set an example and gave hope to other pharma companies to launch their products in India.
Top Indian golfer Jeev Milkha Singh speaks on his growing stature in the country and the US PGA experience.
Outdoor advertising in India has a lot of potential. Yet, it somehow escapes the marketing mix of important brands, perhaps as a result of the unclear regulations surrounding the medium. But now major outdoor agencies have come together.
Firms are opting for acquisitions over new projects as operational hospitals mean immediate revenue at lower costs.
Sustainable homes, writes Radhieka Pandeya, should be built in a manner to create energy within, so they do not need to borrow any from outside.
Clever strategising on ITC's part has put Bingo in the number one slot within six months of its launch.
Close to completing six decades in healthcare delivery, the Manipal Healthcare Group had a modest beginning with the Manipal Hospital in Bangalore
The foundation for the history of Nirula's was laid in 1934 with Hotel India, a 12-room hotel which later shut shop. What followed was a cafe, speciality restaurants like La Boheme, Gufa and Chinese Room.
A healthier future, but for whom, ask analysts, as investors and the corporate medical sector gear up to pour money into medical cities.
Apartments that come attached with a hefty price tag are catching everyone's fancy. But is this for real?
Advertising: It isn't easy to go solo today, what with multinationals ruling the fray. But Raj Kurup is trying.
The paediatric cardiac team at the Max Heart and Vascular Institute, Delhi, successfully tested a new form of treatment for Early Eisenmenger Syndrome, caused by a hole in the heart
The best way to beat the heat is by staying hydrated. But keep that chilled beer at arm's length And look beyond plain old water.
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